The Big Smoke.

The Big Smoke.

Wednesday 17 November 2010

Hermes, Je t'aime. And the girls who wear these scarves...


Who doesn't love a Hermes scarf. Beautiful, uplifting and ever on the eccentric side. Hermes are celebrating our affinity with these lovely pieces by opening two pop up stores in London, The Shoreditch pop up palace for scarves-a-plenty opens tomorrow until the 21st. Quick! And the second opens in West London from 25th November.

J'aime mon carré means affectionately 'I love my scarf', the event's title. A genius advertising campaign and masterstroke that spoils us not only with two new Pop Up Shops in the city, but by also tempting us further with a novel, youthful and a la mode style interaction with the brand to feature and showcase the mademoiselle's who really wear these stunning scarves through four cities, London, Paris, New York and Tokyo. Street pictures of 'real people' adorning them and an alluring film piece ( http://lesailes.hermes.com/gb/en/ )  romantically remind us of the beauty of these scarves and the joy they bestow upon us.

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