Keep-Sake London Launch Party
27th October, 2010
The location is Parker Macmillan, Chiswell Street.
Set in amongst an approaching haunting Halloween season the fresh and feminine label Keep-Sake London host their first launch party for their new SS11 collection. The juxtaposition is wonderful.
A packed room of people eager for the SS11 Catwalk show to start are then given exactly what they came for with a visually tantalising but delicate explosion of floral print and colour flourishing then strolling confidently and beautifully through the room. ‘The hand designed prints are becoming our signature; this is how we can tell a story with our collections. I think they are key to each of our collections.’ As I am happily informed.
The Spring/Summer collection ‘draws inspiration from both the clashing, layered nomadic lifestyle whilst maintaining the simplicity and detailing of 1920s lingerie’. Peachy tomato tones of washed silks, hazy greys and fresh hints of mint light up the space and on closer inspection allows for the meticulous detailing and extra thought that is put into every individual piece, with a timeless contemporary twist of originality to show through . The flash of a floral piping within the smoky coloured clean edged jacket within the collection depicts the label perfectly I think, as does the floral printed bomber jacket that is just a treat to the eyes and a favourite on the night and with the designer herself. The colour and print finish is exceptionally pretty, and that speaks for the essence of Keep-sake and what they offer the lovely female.
The philosophy of the brand ‘is that fashion should be treasured instead of thrown away. We want our customers to keep these timeless pieces forever and pass down to their children. We aim to create pieces for different lifestyles and different shapes, the key is that the wearer feels special and elegant wearing Keep-sake…’
Keepsake offers a new, charming and stand-alone collection like warm sunshine on a crisp Autumn day. I foresee a bright future ahead.
The AW10 Collection and a preview of SS11 are all available on the labels website.