With the driving inspiration for the mag being genuine talent - be it fashion, photography, actor or musician - the purpose of this new publication promises to give an individual portrayal of a wider contemporary market that does not just follow trends, and regardless of the artistic merit; 'the latest thing'. It is both a refreshing concept with new dynamics, and an original addition to the magazine scene. The first edition titled the 'Inspiration Issue' sees Jerry Hall and Kylie Minogue looking like the striking personalities they truly are. Talents with longevity in the industry.
PonyStep launched two years ago as an online haven, now March 2011 sees its first paper publication released during Paris Fashion week. The magazine, in association with MAC, will be out twice a year giving considered features, and so not just momentary hype. Fantastically credible writers, stylists and photographers from within the industry are part of the team behind the magazine's launch, and from previous London nightclub owner: 'Boombox' and now Editor In Chief of PonyStep, Richard Mortimer.
If you seek an original source of information I highly recommend delving into the pages of PonyStep. I hear word of Janice Dickinson and her honest mouth, transvestite portraiture and humour throughout, coming up.
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